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  • Shopify Theme Design and Build Projects

Custom Shopify theme development for Shopify and Shopify Plus projects

Email & SMS Marketing
Conversion Rate Optimisation
Shopify Migrations
Ecommerce SEO Audit

Our Charle Launch services deliver Shopify and Shopify Plus theme projects end to end, from bespoke theme design and builds to customised templated theme projects built for performance, user experience and growth.

Tell Us About Your Project

We launch Shopify stores with experience, quality, performance & your growth in mind for both templated and bespoke Shopify themes.

As accredited Shopify Plus Partners, we help brands to achieve profitable growth, through data-driven Shopify theme design and high-quality execution. We support brands to design and build entirely bespoke Shopify themes or alternatively leverage pre-existing templates from the Shopify Theme library.

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Our proven process

Throughout our years of experience delivering custom and template Shopify ecommerce stores for businesses of all sizes and industries, we’ve refined a process designed to drive exceptional outcomes. Our mission is to craft high quality, engaging online experiences that deliver meaningful commercial impact for the merchants we partner with. Every project follows four distinct phases: discovery, design, development and QA, and launch, with our search-first mindset embedded throughout to support long term organic performance.

Each stage draws on the specialised skillset of our multi disciplinary ecommerce team, who combine human creativity with the power of AI to elevate quality, efficiency, and insight. We take an iterative and experimental approach to delivery, using data, testing and insight to refine decisions and improve outcomes, alongside reliable post launch aftercare to ensure long term success.

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Shopify Plus Design & Development

  • Shopify Store Theme Projects

Bespoke & Template Themes

We have a wealth of experience and expertise in delivering both entirely bespoke Shopify & Shopify Plus themes designed and built from the ground up from scratch alongside customised templated themes. Bespoke themes give creative teams complete freedom to design and build an online experience that is bespoke, and unique to your business that showcases your products uniquely. Bespoke themes are typically load faster as their code base only contains the exact architecture, features and functionality required to the design and are built using modern practices. The alternative and popular approach to launching new stores on Shopify is to leverage one of the existing premade Shopify themes. Our team will not only help you choose a suitable theme from Shopify's theme library but also make a wide variety of customisations so your ecommerce store matches your branding and offers an engaging customer experience. Bespoke theme projects are a powerful way to stand out in competitive markets and are great for highly custom requirements whilst template projects require lower levels of time and financial investment yet can still achieve admirable results.

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  • Shopify Theme Projects

Discovery, Strategy & Planning

The initial phase of our Shopify theme projects is discovery, strategy and planning. The goal of this phase is to establish a thorough and objective understanding of the project and define clear strategic goals for growth. Our specialist Shopify web design team conducts detailed analysis across brand identity, art direction, colour, existing stores and user journey mapping to create a strong foundation for the project.

We carry out in depth UX research and competitor analysis to move into design with a broad understanding of the market. This includes gap analysis across competitors, behavioural analysis using existing analytics, heatmaps and customer feedback, and applying a search first approach to site structure, content foundations and page hierarchy. This ensures early decisions support visibility, performance and long term growth, while identifying friction points and opportunities in the customer buying journey.

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Shopify Retainer Suport & CRO

  • Shopify Support & Growth

Post-Launch Growth Strategy

Following the launch of your new store, growth does not stop. We provide ongoing Shopify support and growth services through Charle HelpDesk and Charle SiteLab, offering clients clear advice, reliable information and transparency throughout every stage of engagement. Our retainers support Shopify and Shopify Plus brands across the ecommerce platform, helping manage complexity as stores scale and revenue grows.

Charle HelpDesk delivers dependable Shopify support and maintenance, giving clients direct access to experienced theme developers for development, design updates, app development, checkout optimisation and technical guidance. From homepage improvements to resolving time sensitive issues and deadlines, our team works as an extension of your business, providing clarity, responsiveness and accountability.

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  • Frequently Asked Questions

Shopify Theme Projects

The key advantage of building a bespoke Shopify theme for your e-commerce store, particularly with the help of skilled web designers in London or elsewhere in the United Kingdom, is the ability to create a storefront that fully aligns with your brand’s personality and values. Unlike pre-built templates, which are used by thousands of other businesses, a custom Shopify theme sets you apart, capturing the attention of your target audience with unique elements, graphics, and user experiences tailored to your business needs.

Shopify has over 300 different themes for you to choose from, so it can be quite a task to narrow down your search. We'd advise you to initially narrow your search by aesthetics to create a shortlist of themes that you like the look of. Following this, install the themes as trials into your store, to begin seeing the sections and customisability that the theme has to offer. Remember to explore the different layout options within the theme, as you can often create something very unique using the settings included. Lastly, we would recommend you review the load speed of the theme, to ensure you are choosing a performant and aesthetic choice.

The key advantage of building a bespoke Shopify theme for your e-commerce store, particularly with the help of skilled web designers in London or elsewhere in the United Kingdom, is the ability to create a storefront that fully aligns with your brand’s personality and values. Unlike pre-built templates, which are used by thousands of other businesses, a custom Shopify theme sets you apart, capturing the attention of your target audience with unique elements, graphics, and user experiences tailored to your business needs.

Shopify has over 300 different themes for you to choose from, so it can be quite a task to narrow down your search. We'd advise you to initially narrow your search by aesthetics to create a shortlist of themes that you like the look of. Following this, install the themes as trials into your store, to begin seeing the sections and customisability that the theme has to offer. Remember to explore the different layout options within the theme, as you can often create something very unique using the settings included. Lastly, we would recommend you review the load speed of the theme, to ensure you are choosing a performant and aesthetic choice.

The key advantage of building a bespoke Shopify theme for your e-commerce store, particularly with the help of skilled web designers in London or elsewhere in the United Kingdom, is the ability to create a storefront that fully aligns with your brand’s personality and values. Unlike pre-built templates, which are used by thousands of other businesses, a custom Shopify theme sets you apart, capturing the attention of your target audience with unique elements, graphics, and user experiences tailored to your business needs.

“Working with Charle Agency was an absolute dream, we really felt they had the time for us and the whole project was seamless start to finish”.

Alexa - Marketing Manager | Doisy & Dam

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