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  • Shopify Store Audits

Shopify Store Audit Services

Custom Store Project
Email & SMS Marketing
Conversion Rate Optimisation
Shopify Migrations

Charle is a trusted and experienced Shopify audits agency. We support our merchants to audit, identify opportunities and execute improvements for growth on Shopify & Shopify Plus.

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We offer a breadth of auditing services for Shopify & Shopify Plus brands including UI UX, performance, speed, technical and SEO audits.

Our audits leverage the decades of experience that our team collectively has to offer alongside the AI analysis, to help brands identify opportunities for growth, challenges and plans for execution. Our audits are thorough, and commercially focussed and combine our wealth of Shopify experience with our focus on growth.

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Our Shopify auditing expertise

As an experienced UK Shopify agency, we are experts in delivering thorough, detailed and growth-focussed audits to support the growth of your ecommerce business. We offer a wide range of store audits based on your specific requirements. Our design and UI UX audits explore the visual and behavioural experience delivered to your customers and identify areas of friction in the buying journey. We also leverage AI tools to enhance our insights and uncover deeper opportunities for optimisation.

Our technical and site speed audits explore the build quality and load times of your store, identifying opportunities to leverage a faster and best-in-class experience. Our SEO audits explore the organic search performance of your store including onsite, domain authority and keyword research.

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cambridge satchel

Shopify Plus Design & Development

  • Shopify CRO Audits

Conversion Rate Optimisation Audits

Our CRO audits explore the customer buying journey and aim to maximise the rate at which customers convert. Our team will audit and research a thorough and data-led CRO audit to help your brand grow and hit KPI targets and metrics including conversion rate, average order value and lifetime value. We also review the traffic behaviour and source. We often work alongside supporting agencies for specific channels such as social and PPC to ensure our updates and improvements complement your wider business strategy and give visitors the very best on-site experience. Leveraging AI alongside analytics and behavioural insights, we identify areas of the customer journey that are causing drop-off using tools like heat mapping and customer feedback. This informs a clear roadmap of improvement including growth opportunities. Merchants often leverage their retainer for ongoing CRO and specific projects too. We help you deliver the best experience to your customers that influences buying behaviour and maximises sales.

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  • Shopify Technical Audits

Development & Technical Shopify Audits

Our technical development audits assess the build and code quality of your store, from bespoke functionality, custom development, custom apps, checkout customisations, speed, and theme architecture. We typically tailor our development audits to the unique challenges or nuances that a brand might be facing alongside broader assessments too. For example, content manage assessments with online store 2.0, deployment practices and theme quality. We also leverage this opportunity to advise, consult and scope potential future projects or integrations to prepare your store for future success and scale.

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Candy Kittens

Shopify Retainer Suport & CRO

  • Shopify Design Audits

UI UX Shopify Audits

Our creative UI UX audits aim to establish a thorough and objective review of the customer experience to define opportunities and goals for growth. Our specialist Shopify web design team conducts a detailed analysis of your brand identity, each page of the store and user journey mapping to gain a thorough understanding and foundation. We conduct vigorous UX design research and competitor analysis to move forward into design with a breadth of industry understanding. Understanding competition and conducting gap analysis amongst competitors can provide your new store with a competitive edge amongst similar businesses. In addition, we conduct behavioural analysis for unique customer personas leveraging previous analytics, heatmaps and customer feedback reports to share a thorough and detailed audit.

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  • Frequently Asked Questions

Shopify Theme Projects

The key advantage of building a bespoke Shopify theme for your e-commerce store, particularly with the help of skilled web designers in London or elsewhere in the United Kingdom, is the ability to create a storefront that fully aligns with your brand’s personality and values. Unlike pre-built templates, which are used by thousands of other businesses, a custom Shopify theme sets you apart, capturing the attention of your target audience with unique elements, graphics, and user experiences tailored to your business needs.

Shopify has over 300 different themes for you to choose from, so it can be quite a task to narrow down your search. We'd advise you to initially narrow your search by aesthetics to create a shortlist of themes that you like the look of. Following this, install the themes as trials into your store, to begin seeing the sections and customisability that the theme has to offer. Remember to explore the different layout options within the theme, as you can often create something very unique using the settings included. Lastly, we would recommend you review the load speed of the theme, to ensure you are choosing a performant and aesthetic choice.

The key advantage of building a bespoke Shopify theme for your e-commerce store, particularly with the help of skilled web designers in London or elsewhere in the United Kingdom, is the ability to create a storefront that fully aligns with your brand’s personality and values. Unlike pre-built templates, which are used by thousands of other businesses, a custom Shopify theme sets you apart, capturing the attention of your target audience with unique elements, graphics, and user experiences tailored to your business needs.

Shopify has over 300 different themes for you to choose from, so it can be quite a task to narrow down your search. We'd advise you to initially narrow your search by aesthetics to create a shortlist of themes that you like the look of. Following this, install the themes as trials into your store, to begin seeing the sections and customisability that the theme has to offer. Remember to explore the different layout options within the theme, as you can often create something very unique using the settings included. Lastly, we would recommend you review the load speed of the theme, to ensure you are choosing a performant and aesthetic choice.

The key advantage of building a bespoke Shopify theme for your e-commerce store, particularly with the help of skilled web designers in London or elsewhere in the United Kingdom, is the ability to create a storefront that fully aligns with your brand’s personality and values. Unlike pre-built templates, which are used by thousands of other businesses, a custom Shopify theme sets you apart, capturing the attention of your target audience with unique elements, graphics, and user experiences tailored to your business needs.

“Working with Charle Agency was an absolute dream, we really felt they had the time for us and the whole project was seamless start to finish”.

Alexa - Marketing Manager | Doisy & Dam

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