We start with a full-store CRO audit using heatmaps, session recordings, analytics data, and customer behaviour analysis. We map the entire user journey to identify where visitors drop off, where friction exists, and where the biggest revenue opportunities sit.

Every optimisation begins with a clear hypothesis: what we're changing, why we believe it will improve conversion, and the metric we're measuring against. We build a CRO roadmap in collaboration with your team, prioritised by commercial impact and effort.

Our designers and developers create variants and deploy controlled A/B experiments using tools like Shoplift, with clean traffic splitting and proper event tracking. Tests go live without disrupting your store's performance or speed.

We monitor every test until it reaches statistical significance. Winning variants get implemented permanently and the learnings feed directly into the next round of optimisation, creating a compounding cycle of conversion growth.